The color palette revolves around the primary maroon color, a deliberate choice to maintain a connection with The Ebell's rich history and identity. This maroon hue embodies a mature and dignified feel, resonating with the organization's deep cultural roots and longstanding tradition. Its consistent use across the brand ensures a seamless transition from the old to the new, offering a familiar touchstone while signaling the brand's ongoing evolution.

For this concept’s typography, we've streamlined The Ebell's diverse font selection into a harmonious pair: an elegant serif font for headers and a clear, readable sans-serif for body text. The serif header font brings a touch of sophistication and a nod to The Ebell's historical legacy, while the sans-serif body font ensures modern readability and approachability. This thoughtful combination echoes The Ebell's blend of tradition and contemporary relevance, creating a visual language that is both distinguished and accessible.